"Award-winning social impact entrepreneur. Equity and antiracism advocate. And the woman who built a transformation framework from the ashes of burnout."
Viana Maya was the good girl. Obedient. Reliable. Seen but not heard. She learned early that overdelivering, keeping the peace, and making herself useful was how you stayed safe — and how you moved things forward for people who needed moving forward.
That pattern ran through everything. Her community work. Her consulting. Her relationships. For over six years through pRESPECT, she built antiracism programmes, advised the Scottish Government, designed equity frameworks, and created communities that changed lives. She was recognised as a WISE100 woman. Awarded by the IoD for Innovation. Invited into rooms that mattered. And the whole time, she was underresourced, undercharging, and running on empty.
The disruptor had always been there — the one who believed in justice so fiercely she built an entire career fighting for it. BossWell is what happened when she finally applied that same energy to herself.
Nationally recognised for social impact, innovation, and leadership. Rose from homelessness to become an award-winning entrepreneur and movement builder.
Six years building antiracism programmes and equity frameworks for governments, investment banks, and global enterprises. BossWell is the same work, turned inward — practical, structural, lived.
A transformation model for women moving from depletion and overgiving — through owning their full value — to audacious, fully-resourced growth. Built from lived experience.
The PHOENIX Framework didn't come from a workshop or a business school. It came from Viana's own arc — the childhood pattern of the obedient good girl, the decades of overgiving in service of justice for others, the burnout, and the deliberate, stage-by-stage process of rising into something new.
Seven stages. Pause. Honour. Own. Establish. Nurture. Implement. Expand. Viana lived each one. She knows which stage is hardest. She knows where women get stuck — most often at O, Own Your Value, where the good girl inside them still argues for less. She built BossWell as the ecosystem that didn't exist when she needed it.
BossWell is a community, a framework, and a set of practical tools for heart-led women who are done growing at the expense of themselves. Because when heart-led women are financially free, they don't stop caring about the world. They fund it. They change it. Audaciously, boldly, without restraint.
Explore the PHOENIX Framework →Every woman who works with Viana leaves knowing exactly what she's worth — and with the tools and the nerve to charge it. No discounting. No apologising. No shrinking.
Viana's advocacy work is not separate from BossWell — it's inside it. The framework explicitly addresses why women from marginalised communities face additional barriers to pricing their worth. That's structural. And it requires a structural lens.
BossWell was built specifically to help women build wealth without burning out. That means pricing that reflects real life costs, boundaries with clients, and business models that protect your energy — not deplete it.
As part of the BossWell ecosystem, Viana is launching an AI Confidence programme — because the women who need AI the most are often the most left behind by how it's taught. That changes here.
BossWell launched with the Pricing Power System — the concrete, practical entry point. The thing that is tangible enough to buy on a Tuesday afternoon and significant enough to shift your income, your confidence, and the way you walk into every client conversation from that point forward.
But the ecosystem Viana is building is much bigger. The BossWell Membership community. The AI Confidence programme. The podcast — BossWell: Phoenix Rising — where she shares the real journey, the real framework, and the real stories of women rising. And Viana on stage: speaking to organisations, conferences, and communities about what it actually takes to build equity not just in systems — but in yourself.
And eventually, the book. Phoenix Rising. Because some journeys need more than a framework. They need a narrative. They need to be told all the way through so the women reading recognise themselves in every chapter — and know that rising is not only possible. It's inevitable.
Start with the Playbook. Or go all-in with the Complete System and two private sessions with Viana. Either way, this is where the shift starts.