Built on the PHOENIX Framework — A Transformation Ecosystem

Stop Leaving Money on the Table.

"Charge With Confidence. Price With Power. Build Wealth Without Burnout."

You're brilliant at what you do. BossWell gives you the framework, the tools, and the strategy to charge what you're actually worth — and rebuild the life and business you deserve.

Instant access · Pay once · Keep forever · No subscription required for the Playbook

The PHOENIX Framework
Award-winning social impact entrepreneur
Equity & antiracism advocate
BossWell: Phoenix Rising — the podcast

"Underpricing is just the symptom. The disease is years of being told — directly and indirectly — that you are worth less. BossWell is the antidote."

— Viana Maya, BossWell by Viana™

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You discount before they even ask
"They probably can't afford it" keeps you earning a fraction of your worth, before the conversation even starts.
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Fully booked, barely profitable
Working every hour available and still not hitting your income goals. Busy is not the same as paid.
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Frozen when it's time to raise rates
You know you need to. You just can't find the words — or the nerve — to say it out loud.
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No real pricing logic
Your rates are based on what others charge, what feels safe, or what you think people will pay. Not what your work is worth.

The transformation model
at the heart of BossWell.

Pricing is where we start — because it's where worth becomes a number you can hold someone to. But BossWell is bigger than pricing. The PHOENIX Framework is seven stages from depletion and overgiving, through owning your value, to audacious, fully-resourced, sustainable growth.

Explore the Framework →
P
Pause & Process
Recognising the breakdown. Stopping long enough to understand what happened.
H
Honour the Lessons
Extracting wisdom — patterns, missing boundaries, strengths built through adversity.
O
Own Your Value
Where BossWell pricing power lives. Reclaiming worth in work and business.
E
Establish New Boundaries
Rebuilding your ecosystem — with clients, work, partners, and your own energy.
N
Nurture the New Identity
New habits, standards, routines — wellness, financial clarity, aligned work.
I
Implement the Vision
Building structures that support your new life — models, income, community, systems.
X
eXpand & Rise
Growth without repeating old patterns. Rising — and helping others rise too.

Everything you need
to price with power.

Pricing is the entry point. These are the tools, the community, and the direct access to Viana that make the transformation real — from owning your value to growing freely, with full resource and without compromise.

Entry · PDF · Available Now
The Pricing Power Playbook
£29.99

The no-fluff strategic guide to understanding your worth, calculating your pricing floor, and charging with confidence. 51 pages. Start here.

  • BossWell Pricing Floor calculation
  • Value-based pricing framework
  • UVP building methodology
  • 5 pricing mistakes — and how to stop making them
Get the Playbook — £29.99
Interactive App · Coming Soon
The Pricing Power Workbook
£97

Not a PDF. A fully interactive app — 6 guided modules, live Pricing Floor calculator, UVP builder, auto-saved progress.

  • Scored mindset assessment
  • Live calculator — real numbers
  • Auto-saves to your account
  • Works on any device
Join Waitlist →
★ Recommended · Bundle
Playbook + Workbook Bundle
£119

The complete self-serve system. Read the strategy. Build your plan. Save £7.99 versus buying separately.

  • Everything in the Playbook
  • Everything in the Workbook
  • Lifetime access to both
  • Instant delivery
Join Waitlist →
10 spots · Closes April 2026
Launch Flagship · 1:1 Only Available Here
Complete System — Live with Viana
£1,497

The only way to work with Viana directly during the launch. Playbook + Workbook + two private sessions — offer review, mindset shift, and your 30–90 day pricing strategy. Viana's 1:1 rate starts at £500/hour. This is your launch entry point.

  • Pricing Power Playbook (PDF)
  • Pricing Power Workbook (app)
  • 2 × 60min private Zoom with Viana
  • Session 1 — Offer review + mindset shift
  • Session 2 — 30–90 day strategy build
  • Session recordings within 24hrs
  • WhatsApp access between sessions
Apply for My Spot — £1,497

10 spots only. Closes end of April 2026. Not sold separately.

Not ready to buy yet?
Stay in the loop.

Pricing insights, mindset shifts, and first access to new BossWell resources — straight from Viana. No noise. No spam.

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BossWell:
Phoenix Rising
with Viana

The stories behind
the framework.

The good girl who became a disruptor. The social impact leader who spent decades creating equity for others — and burned out doing it. The phoenix that rose, and built BossWell from the ashes. Viana shares the real journey — the patterns, the lessons, the PHOENIX Framework — in her own voice.

  • EP 1The Burnout That Forced Me to Rebuild
  • EP 2The Pattern I Had to Break After 22 Years
  • EP 3Why Women Underprice Their Value
Explore the Podcast →

Not just pricing.
Full transformation.

Clarity
Real numbers, not vibes

BossWell gives you the exact framework to price with data. Your Pricing Floor is calculated from your actual life — not someone else's benchmark, not what feels safe.

Confidence
Mindset and strategy together

Pricing isn't just a numbers problem. It's a mindset problem. BossWell addresses both — so you can raise your rates without the guilt, the apology, or the second-guessing.

Movement
Built by someone who's lived it

WISE100. FRSA. IoD Award winner. Social impact leader who rose from homelessness and spent decades overdelivering for others. Viana didn't build BossWell from theory. She built it from the pattern she finally refused to keep.

Viana Maya
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Award-winning. Unapologetically
purposeful.

Viana Maya is the founder of BossWell — WISE100 woman, FRSA, motivational speaker, and social impact entrepreneur who spent decades creating equity for others before building the community and tools she needed herself.

BossWell is the convergence of everything she has built and survived. The PHOENIX Framework is the map she drew while climbing out.

Read Viana's story